This research explores how the media—such as newspapers, TV, social media, and online forums, portrays alcohol use during pregnancy and Fetal Alcohol Spectrum Disorder (FASD). Looking at two decades of studies from around the world, the review found that media messages are often inconsistent. Some sources emphasize that no amount of alcohol is safe in pregnancy, while others suggest that small amounts might be acceptable. These mixed messages can cause confusion and anxiety for expectant mothers. The review also showed that women and families affected by FASD are frequently portrayed in negative or judgmental ways, but there were also examples of advocacy and calls for stronger prevention efforts and better supports.
Reflection for FASD Instructional Coaches
For those of us working in schools, this research is a reminder that the messages families and staff hear about alcohol and FASD are not always clear or consistent. When the media frames alcohol use in pregnancy through blame or stigma, it can carry over into how students and families are perceived in education settings.
This underlines the importance of us, as coaches, providing school staff with accurate, plain language information about FASD, and reinforcing that the focus should be on support, not judgment. By modeling strengths-based language and helping staff see beyond stereotypes, we can create school environments that are safe, inclusive, and responsive for students with FASD and their families.